In the News

In the spring, CNBC reported gyms of every size had been shutting down their fitness spaces, seeking novel ways to offer at-home services. On-demand fitness spending in February 2020 had risen 130 percent since 2017, according to Cardlytics.

One of the biggest restaurant industry headlines from the COVID-19 crisis has been the staggering growth of delivery. According to Cardlytics, delivery spend was up 174.5% year-over-year the week of Aug. 6.

Cardlytics, a platform that analyzes both online and in-store purchases from more than 140 million bank customers in the United States, says it is seeing signs of recovery in most sectors of travel. Its most recent dataset, based on spending through June 17, shows consumers have been spending more in recent weeks as states reopen.

It’s only September, but 2020 has already been a memorable year for retail — the effects of which will likely be seen for years to come. The COVID-19 pandemic has caused severe swings in spending across industries, geographies and buying channels.

Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty card data (i.e., Nielsen Catalina). Many banks now use information about their customers’ purchases to deliver ads, thanks in large part to ad tech firm Cardlytics.

Everyone business wants to know when and why a customer might stop using their product or service, but few can figure out how. Enter Cardlytics, which uses data and predictive analytics to help its clients actually make an impact.