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Cardlytics Announces Timing of Its Third Quarter 2022 Financial Results Conference Call and Webcast
Atlanta, GA – October 18, 2022 – Cardlytics, Inc., (NASDAQ: CDLX), an advertising platform in banks’ digital channels, today announced that its third quarter ended September 30, 2022 financial results will be released on Tuesday, November 1, 2022, after market close. The company will host a conference call and webcast at 5:00 PM (ET) / 2:00 PM (PT) to discuss the company’s financial results.
A live audio webcast of the event will be available on the Cardlytics Investor Relations website at http://ir.cardlytics.com/. A live dial-in will be available after registering at this link. Shortly after the conclusion of the call, a replay of this conference call will be available through 8:00 PM ET on November 8, 2022 on the Cardlytics Investor Relations website at http://ir.cardlytics.com/.
About Cardlytics
Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their rewards programs that promote customer loyalty and deepen relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in Palo Alto, Los Angeles, New York, and London. Learn more at www.cardlytics.com.
Cardlytics Announces Inducement Grant Under Nasdaq Listing Rule 5635(c)(4)
ATLANTA, GA – January 23, 2023 - Cardlytics (NASDAQ: CDLX), an advertising platform in banks’ digital channels, today announced that Cardlytics’ Board of Directors granted 350,000 restricted stock units of Cardlytics to Amit Gupta, Cardlytics’ newly hired Chief Operating Officer. The foregoing restricted stock units were granted as a material inducement to employment with Cardlytics in accordance with Nasdaq Listing Rule 5635(c)(4) and were granted under the Cardlytics 2022 Inducement Plan (the “2022 Inducement Plan”). 50% of the restricted stock units shall vest on the first anniversary of the grant date and the remaining 50% of the restricted stock units shall vest quarterly over the following year, subject to Gupta’s continuous service with Cardlytics as of each respective vesting date. The restricted stock units are subject to the terms and conditions of the 2022 Inducement Plan.
About Cardlytics
Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in Palo Alto, Los Angeles, New York, and London. Learn more at www.cardlytics.com.
Contacts:
Public Relations:
Robert Robinson
Investor Relations:
Robert Robinson
Cardlytics Appoints Amit Gupta as Chief Operating Officer
ATLANTA, GA – January 23, 2022 – Cardlytics (NASDAQ: CDLX), an advertising platform in banks’ digital channels, today announced the appointment of Amit Gupta as its Chief Operating Officer, reporting directly to Karim Temsamani, Chief Executive Officer.
Effective today, Gupta will lead Cardlytics’ overall operations, strategy, and business analytics, where he will closely align with sales, product, and engineering leadership to deliver an optimized platform that exceeds both advertiser and partner expectations. In addition, Gupta will serve as the general manager of Bridg, where Cardlytics can leverage his experience running and scaling businesses. Amit Jain, current CEO of Bridg, will work closely with Gupta as he transitions out of the business over the next several months.
“Cardlytics is delighted to have attracted such a thoughtful, experienced and operationally strong executive,” said Temsamani. “Amit and I worked together for several years at Stripe, where he always impressed me with his strategic and technical abilities. I look forward to resuming our partnership as we optimize and grow the potential of the Cardlytics business."
Gupta joins Cardlytics from Stripe where he was Head of Strategy and Operations for Global Partnerships, responsible for work with banks, networks, and payment methods. Before Stripe, Gupta was Director of Strategy, New Products, and Operations for Google’s Geo division, leading product and engineering execution and strategy for popular consumer and business products like Google Maps, Local Search, Food, Maps Enterprise Platform, and SMBs. Prior, Gupta founded and was the CEO of a series of startups. He started his career at Booz Allen Hamilton, where he was promoted to Partner in the Technology practice working with clients across media, financial services, and consumer products.
“I am extremely excited to join the Cardlytics team. My background in both advertising and financial technology gives me a unique perspective on Cardlytics’ current capabilities and future product offerings. The product roadmap ahead makes now the perfect time to focus on operational excellence by optimizing the efficiency of the core platform and unlocking the potential of the promising Bridg business. I’m looking forward to helping the team execute on our goals and harness the full power of the platform in such a pivotal moment,” said Gupta.
Gupta holds a Bachelor of Science, Electrical Engineering from The Ohio State University and a Master of Business Administration from the NYU Stern School of Business. He will be based in Cardlytics’ Palo Alto office.
About Cardlytics
Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in Palo Alto, New York, Los Angeles, and London. Learn more at www.cardlytics.com.
Cautionary Language Concerning Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to future growth and delivery of an optimized platform. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," or variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control.
Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to the risks detailed in the “Risk Factors” section of our Form 10-Q filed with the Securities and Exchange Commission on November 1, 2022 and in subsequent periodic reports that we file with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results.
The forward-looking statements included in this press release represent our views as of the date of this press release. We anticipate that subsequent events and developments will cause our views to change. We undertake no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.
Contacts:
Public Relations:
Robert Robinson
Investor Relations:
Robert Robinson
Research & Insights
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In the ever-evolving landscape of advertising, brands are constantly seeking innovative and effective ways to connect with new customers and drive sales. One increasingly powerful tool gaining significant traction is the card-linked offer (CLO). This unique approach to customer acquisition leverages real-time purchase data to deliver targeted offers directly to consumers through their payment cards, creating a seamless and impactful experience.
CLOs are rapidly becoming a key driver for both online and in-store transactions. Their effectiveness stems from the ability to tap into actual consumer spending habits, providing advertisers with a level of precision and insight often unmatched by traditional channels. By analyzing past customer purchase behavior, brands can identify and target high-value, in-market audiences with relevant offers, fostering a higher likelihood of conversion and repeat business.
What Makes CLOs a Game-Changer?
Compared to conventional performance marketing tactics, CLOs offer several distinct advantages:
- Data-Driven Precision: CLOs provide access to rich, deterministic purchase data, eliminating the reliance on probabilistic estimations. This allows for highly accurate targeting of specific consumer segments based on their actual spending patterns.
- Measurable Incrementality: One of the most compelling benefits of CLOs is the ability to accurately measure the incremental impact of marketing campaigns. By establishing clear test and control groups based on historical purchase data, advertisers can gain a true understanding of the uplift generated by their offers.
- Fraud-Free and Brand-Safe Environment: Operating within the secure infrastructure of financial institutions, CLOs offer a 100% bot and fraud-free environment, ensuring that advertising spend reaches genuine consumers.
- Omnichannel Reach: CLOs are effective in driving both online and in-store sales, providing a unified approach to reaching consumers regardless of their preferred shopping method. This omnichannel capability is crucial in today's interconnected marketplace.
The Evolution of CLOs: Trends Shaping the Future
The landscape of card-linked offers is continuously evolving, driven by advancements in technology and a deeper understanding of consumer behavior. Key trends shaping the future of CLOs include:
- Enhanced Personalization: Leveraging the power of machine learning, CLOs are becoming increasingly sophisticated in delivering hyper-personalized offers tailored to individual consumer preferences and predicted future needs.
- Deeper Data Integration: The integration of CLO platforms with CRM systems and data connectivity partners enables advertisers to layer their own first-party data with transaction insights, leading to even more refined targeting and a holistic view of their customers.
- Expansion into New Verticals: While traditionally strong in sectors like dining, retail, and travel, CLOs are expanding their reach into new and unexpected industries like the auto industry, demonstrating their versatility and broad applicability.
Building Brand Loyalty Beyond the Transaction
The power of CLOs extends beyond simply driving a single purchase. By strategically utilizing targeted offers and understanding customer behavior, brands can foster long-term loyalty. CLOs enable businesses to re-engage lapsed customers, incentivize repeat purchases, and cultivate stronger relationships with their most valuable consumers.
Cardlytics and Qualtrics recently partnered to survey shoppers and evaluate the perspective of customers who leverage card-linked offers. Unsurprisingly, the survey found that CLOs create a more rewarding experience for shoppers and can act as that critical tipping point to influence purchase decisions.
In fact, the data shows customers spend more with card-linked offers in-hand:
- 60% of customers engage more with card-linked offers when their finances are tight
- 64% agree that having card-linked offers encourages them to spend more per transaction
- 72% of customers are more likely to spend with a brand that offers card-linked rewards
Integrating CLOs Into Your Advertising Strategy
While CLOs offer significant potential, advertisers must understand how they fit into their broader strategy. As the lines between traditional affiliate marketing and CLOs become increasingly blurred through greater network integration, a unified approach is emerging. However, it's crucial to recognize the unique attribution models associated with CLOs, which often focus on overall incremental lift rather than last-click attribution.
Navigating the CLO Landscape: Key Considerations
For brands considering implementing a CLO program, several factors are crucial for success:
- Understanding the Nuances: It's vital to recognize how CLOs differ from traditional affiliate marketing and understand their specific capabilities and limitations.
- Strategic Budgeting: Carefully consider the pricing models associated with CLOs, whether it's a cost-per-acquisition model or funding the offer directly.
- Focusing on Incrementality: Shift the focus from simple return on ad spend to measuring the true incremental return generated by CLO campaigns.
- Leveraging Data Wisely: Tap into the rich data insights provided by CLO partners to refine targeting, personalize offers, and understand customer behavior.
- Embracing Testing: Like any effective advertising channel, experimentation is key to unlocking the full potential of CLOs.
The Future Is Linked
Card-linked offers represent a powerful evolution in customer acquisition and engagement. By harnessing the wealth of purchase data available, brands can connect with consumers in a more relevant, personalized, and measurable way.
Cardlytics is not only a leading commerce media platform, but we are also the pioneer in card-linked offers. Through our partnerships with top financial institutions, we have visibility into approximately $5.8T in annual consumer spend, allowing us an unrivaled view of consumer spending. Our platform helps you reach real customers at the right time when they are thinking about how and where to spend their money. With targeting based on past purchase history, our offers provide real value to consumers and act as the critical tipping point for a purchase.
As technology advances and the integration of CLOs within the broader marketing ecosystem deepens, this innovative approach is poised to play an increasingly vital role in driving business growth and fostering lasting customer relationships. Get started with Cardlytics today to see how CLOs can help your brand acquire customers and strengthen customer loyalty in today’s economic climate: https://www.cardlytics.com/marketing-solutions
About Cardlytics
Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers’ first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers, including financial institutions, grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading financial media network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York and London. Learn more at www.cardlytics.com or follow us on LinkedIn.
Airlines: Unpacking the State of Customer Loyalty
Introduction
In our previous report, Redefining Customer Loyalty, Cardlytics defined loyalty as a consumer’s preference for a merchant over its competitors. We analyzed $160B in spending across six industries to measure customer loyalty and spending patterns with both loyal and non-loyal customers.
But customer behavior isn’t fixed—customers shift between loyalty segments over time. Understanding these shifts helps identify churn and informs strategies to nurture relationships and move customers to higher loyalty segments. In our Loyalty Movement Report, we dive into the Airline category to better understand engagement over time by the entire more than $58B in consumer spend behavior.*
Airline Category Loyal Customers
On average, 39% of a merchant’s customers are not loyal. Yet the loyal segment shows extreme loyalty when it comes to share of wallet (95%) where as a not loyal segment does not (28%).

Top Customers (top 10% of most frequent transactors) are heavily loyal - 2/3. And that loyal customer segment shows the same extreme loyalty in terms of share of wallet as all customers.
Findings
We looked into purchase data at all Airlines in the US over the last 8 quarters (Q1-23 through Q4-24) on a quarter by quarter basis to see whether even the “most loyal” customers showed changes in their purchase behavior.
Airline Loyalty Movement
Overall, quarter over quarter, customers tend to stay in their same segment (36%) while there is an equal amount that increase/decrease loyalty (7%) and are either new or lapsed (22% and 26%, respectively). However, when digging into the individual segments, the opportunity becomes more clear among segments that are categorized as non-loyal.
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Segment Movement
Of the ⅔ of each customer segment that is non-lapsed, those that are loyal to a specific airline tend to stay loyal (57%). However, those categorized as “non-loyal” (Tied/Prefer) show significant willingness to to shop around (43% and 46%, respectively).
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Airline Leaky Bucket
Airlines are acquiring new customers yet even more existing customers are moving into the lapsed tier. This cycle is expected based on typical consumer behavior for airline travel quarter over quarter but reinforces need to nurture existing relationships .
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Diving deeper into the individual segments tells us:
- Loyal customers typically do not switch airlines, which is most likely due to airlines robust loyalty programs and incentives. However, customers that are Tied or Prefer have a high propensity for behavior change and show an opportunity for targeted campaigns to influence their behavior.
- Lapsed customers are similar across all segments, which is reflective of typical airline purchasing behavior - regardless of their loyalty categorization.
Definitions of Customer Segments
Loyal Customers
Loyal: Only shop with a specific brand, or have the highest share of wallet with a given brand and relative rank is lower than all other brands in consideration set
Not Loyal Customers
Tied: Similar relative ranks to 2 or more brands regardless of share of wallet ranking
Prefer: Lower share of wallet and higher rank than other brands in their consideration set
Lapsed: Shopped historically but do not shop currently, as defined by the analysis time period
New: Shop currently but have not shopped historically, as defined by the analysis time period
Takeaways
Airline marketers’ inherent focus on nurturing loyal customers is well-know and consumer spend data show it’s working - Loyal customers tend to stay loyal. But huge opportunity exists with customers who are not loyal to any specific airline and could be lured through greater incentives. To stay top of mind, marketers must continuously nurture relationships, understand customer needs, and offer seamless experiences. To foster loyalty with your customers, consider these recommendations:
- Use an “always on” strategy to keep customers engaged, regardless of purchase frequency.
- Regularly update/refine customer segments and adjust reward offers to keep them engaged.
- Use targeted campaigns to boost loyalty and revenue.
Cardlytics can deliver a comprehensive Customer Loyalty Analysis with insights into customer behavior and movement across defined loyalty segments. Contact us for more details.
* For this report, we've selected the entire Airlines category in our data, collectively representing$58bn in annual card spend. This sample differs from the previous Customer Loyalty Analysis report.
About Cardlytics
Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers’ first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers, including financial institutions, grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading financial media network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York and London. Learn more at www.cardlytics.com or follow us on LinkedIn.
Introduction
In our previous report, Redefining Customer Loyalty, Cardlytics defined loyalty as a consumer’s preference for a merchant over its competitors. We analyzed billions in spending across six industries to measure customer loyalty and spending patterns with both loyal and non-loyal customers.
But customer behavior isn’t fixed—customers shift between loyalty segments over time. Understanding these shifts helps identify churn and informs strategies to nurture relationships and move customers to higher loyalty segments. In this Report, we dive into customer behavior in the QSR category to better understand engagement over time by analyzing more than £5.8bn in consumer spend behavior.*

Findings: loyalty is fluid, not fixed
We looked into purchase data at all QSRs in the UK over the last 8 quarters (Q1-23 through Q4-24) on a quarter by quarter basis to see whether even the “most loyal” customers showed changes in their purchase behavior.
QSR Loyalty Movement
Overall, quarter over quarter, 36% of customers tend to remain in their existing segments and 26% increase or decrease their loyalty to a merchant, showing that QSR customers tend to be more promiscuous than other industries. Also, there is much more extensive customer loyalty movement within the “not loyal” segments.

Findings: segment movement
Diving deeper into the individual segments tells us:
- Loyal customers are the most stable, with 58% staying Loyal.
- Prefer customers also show strong retention — 52% remain in that segment.
- Tied customers are the most fluid — only 10% stay Tied, while 58% shift into Loyal or Prefer.
- Churn risk is highest for Prefer customers, with 35% lapsing — nearly 2x higher than Loyal customers (20%).
Segment movement
Customer movement is happening across all segments, but the Tied group shows the highest churn – only 10% remain Tied, while a combined 58% shift into either Loyal (32%) or Prefer (26%). This volatility signals an opportunity to convert mid-loyalty shoppers with targeted interventions.

QSR Leaky Bucket
QSR brands are losing customers faster than they are acquiring them – with Lapsed customers (22.3%) outpacing New customers (15.9%). This signals a need to strengthen retention strategies to prevent long-term erosion of customer loyalty.

Takeaways: It’s more costly to acquire or re-acquire customers than to keep existing ones engaged.
Our analysis shows that 22% of QSR customers have lapsed, outpacing the 15.9% of new customers being acquired. Brands are at risk of net customer loss unless they prioritise loyalty-building efforts.
Our segment movement data also reveals that “Tied” customers are the most fluid, with 90% shifting into other behaviours — with both gains and losses. In contrast, Loyal customers remain relatively stable, and Prefer customers show moderate retention.
To protect and grow market share, marketers must go beyond acquisition. Nurturing relationships and strengthening loyalty can have a direct impact on retention and revenue.
To foster loyalty, consider these recommendations:
- Deploy an “always-on” strategy to stay connected with customers, regardless of purchase frequency.
- Continuously refine customer segments and tailor reward structures to reflect shifting behaviours.
- Launch targeted campaigns focused on converting fluid segments (like Tied and Prefer) into Loyal customers.